Wheel of Fortune

Product development of a modular prize wheel

In 2024, we collaborated with Naiv Studios to create a prize wheel for Munich's Department of Mobility. The challenge: designing a three-meter-diameter wheel that could fit into a passenger car while being easy to assemble and disassemble. We chose aluminum as the main material for its lightweight properties and precision. The entire construction was laser-cut for accuracy, with special attention given to the ball bearing system to ensure a smooth, seamless spin. To enhance its appeal as a street attraction, we fine-tuned the design to produce a satisfying sound with every turn.

We delivered: Project Lead, Production Lead, Product Design, Product Development, Implementation Process, Construction

- SAFE helps translate a product or a company's message into an experience that inspires people and builds authentic, long-term relationships with customers. With a strong knowledge of young audiences and deep experience in the cultural events industry, we create concepts that have a real impact for our clients and help turn target groups into fans. We aim to deliver long-term, sustainable solutions, rather than quick fixes with a big fuss. We’re a team of experts in the fields of communication, event & media production, marketing, interior design and project management. With a holistic approach, we take care of everything from the first workshop to the actual implementation. Our large partner network also helps to ensure we have an answer to (almost) every question and find solutions in every area.
- Aki Hertlein Co-Founder & Head of Projects Florian Scheuer Co-Founder & Head of Realisation Jens Milkowski Co-Founder & Head of Concepts Jana Kürten Senior Project Manager Lea Moritz Project Manager Stella Bölke Working Student
- 1E9, Alasco, Deutsches Museum, Diez Office, DyeMansion, EEF Erneuerbare Energien Fabrik, EIT Food, FINN, Forto, Goldener Reiter, Google Quantum AI, Highsnobiety, Intel Ignite, Landeshauptstadt München, Medien.Bayern GmbH, Monticule Festival, Personio, planqc, Studio Zentral (ZDF), SquareOne, Temedica, Trägertal Festival, Turck, Vsquared, World Fund, Zamanand Festival
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