A young start-up is shaking up the automotive industry, and SAFE is helping them to do so. It was the first fair and exhibition appearance for FINN on one of the biggest event of the automotive industry: the IAA. Over the course of six days, thousands of visitors were able to find out about the subscription model, test the app and drive the fleet directly at the FINN booth on Königsplatz . In addition, with the official FINN opening party on Monday, we caused a hangover for over 200 guests, which lasted through the week.
We delivered: Consulting and conception, General Project & Event organization, Exhibition stand design & execution, Merch/Activation Ideas & implementation Photos by: Mali Wychodil