Stone Island

Celebrating the opening of the new Flagship Store

The fashion brand Stone Island opened its new flagship store in Munich in September and celebrated the occasion with a party at BLITZ together with Highsnobiety. The legendary Munich techno club rarely opens its doors for an event like this, so we are proud and happy that we were able to support the brand in realizing their vision of a yellow shining, foggy club paired with little gimmicks like CCTV footage of the guests for selfies and yellow lazers on the dance floor.

We delivered:

Creative Direction, Light and Show Concept, Light Design & Programming, Project Management, Consulting,

Photos by: Manuel Schuller

- SAFE helps translate a product or a company's message into an experience that inspires people and builds authentic, long-term relationships with customers. With a strong knowledge of young audiences and deep experience in the cultural events industry, we create concepts that have a real impact for our clients and help turn target groups into fans. We aim to deliver long-term, sustainable solutions, rather than quick fixes with a big fuss. We’re a team of experts in the fields of communication, event & media production, marketing, interior design and project management. With a holistic approach, we take care of everything from the first workshop to the actual implementation. Our large partner network also helps to ensure we have an answer to (almost) every question and find solutions in every area.
- Aki Hertlein Co-Founder & Head of Projects Florian Scheuer Co-Founder & Head of Realisation Jens Milkowski Co-Founder & Head of Concepts Jana Kürten Senior Project Manager Noran Becker Senior Production Manager Stella Bölke Working Student
- 1E9, Alasco, Deutsches Museum, Diez Office, DyeMansion, EEF Erneuerbare Energien Fabrik, EIT Food, FINN, Forto, Goldener Reiter, Google Quantum AI, Highsnobiety, Intel Ignite, Landeshauptstadt München, Medien.Bayern GmbH, Monticule Festival, Personio, planqc, Studio Zentral (ZDF), SquareOne, Temedica, Trägertal Festival, Turck, Vsquared, World Fund, Zamanand Festival
- Events Production Creative Conception Exhibition Concepts Light & Room Concepts Project Management Consulting and everything in between
- SAFE Agentur GmbH Dachauer Str. 110c 80636 München
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Stone Island

Wheel of Fortune

Vsquared New Horizons

Goldener Reiter

Various Light Concepts

9ms live at Planetarium

Festival der Zukunft

H.U.G Digital 2022

Vsquared AGM 2022

4th WALL by DIEZ OFFICE

DyeMansion Product Launch

Monticule Festival