H.U.G Happening 2021

Personios HR conference, first time as a hybrid-event

With over 10,000 livestream users and 500 visitors on site, H.U.G, the most important event for Personio, is one of the largest HR conferences in the world. SAFE helped with the conception, implementation and planning of all areas and helped to bring the company's message to the world. Over two days, four stages and 13 stands provided entertainment, gastronomy, happy faces and many memorable moments.

We delivered: Event Concept & Consulting, Project Management & General Event Organization, Program Planning & Show Rundown, Producer & Recording/Show Manager, Process and Operative Management, Room & Stage Concept, Technical Lead

Photos by: Monnier Ostermair

- SAFE helps translate a product or a company's message into an experience that inspires people and builds authentic, long-term relationships with customers. With a strong knowledge of young audiences and deep experience in the cultural events industry, we create concepts that have a real impact for our clients and help turn target groups into fans. We aim to deliver long-term, sustainable solutions, rather than quick fixes with a big fuss. We’re a team of experts in the fields of communication, event & media production, marketing, interior design and project management. With a holistic approach, we take care of everything from the first workshop to the actual implementation. Our large partner network also helps to ensure we have an answer to (almost) every question and find solutions in every area.
- Aki Hertlein Co-Founder & Head of Projects Florian Scheuer Co-Founder & Head of Realisation Jens Milkowski Co-Founder & Head of Concepts Jana Kürten Senior Project Manager Lea Moritz Project Manager Stella Bölke Working Student
- 1E9, Alasco, Deutsches Museum, Diez Office, DyeMansion, EEF Erneuerbare Energien Fabrik, EIT Food, FINN, Forto, Goldener Reiter, Google Quantum AI, Highsnobiety, Intel Ignite, Landeshauptstadt München, Medien.Bayern GmbH, Monticule Festival, Personio, planqc, Studio Zentral (ZDF), SquareOne, Temedica, Trägertal Festival, Turck, Vsquared, World Fund, Zamanand Festival
- Events Production Creative Concepts Lighting & Space Exhibitions Consulting and everything in between
- SAFE Agentur GmbH Dachauer Str. 110c 80636 München
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